BPAM Academy Sessions 1 & 2 took place on June 22.
Session 1 was led by Kim Hyung-jun, Artistic Director of BPAM, and Session 2 by Tony Lankester, Chief Executive of the Edinburgh Festival Fringe Society.
[Session 1 | Kim Hyung-jun — Performing Arts Distribution Strategy]
Kim Hyung-jun, Artistic Director of BPAM and CEO of Grujam, shared a wide-ranging discussion covering the fundamentals of arts distribution, practical preparation for overseas touring, and firsthand experiences from the field.
[Session 2 | Tony Lankester — Introduction to International Performing Arts Markets & Entry Strategies ①]
Tony Lankester, Chief Executive of the Edinburgh Festival Fringe Society, introduced the Edinburgh Festival Fringe — its overview, participation process, and the 'Screen Fringe' initiative connecting live performance with OTT platforms. His closing vision, "To give anyone a stage and everyone a seat," was a powerful reminder of the role performing arts plays in fostering human connection.
The session concluded with an in-depth Q&A, where participants exchanged insights on international exchange and strategies for participating in the Edinburgh Festival Fringe.
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